Part 2 — Answer key

Compare your answers after you have finished Part 1.

1. On most social platforms, what is the primary purpose of a hashtag in a post?
   To categorize content and help discovery
2. A social media handle is the unique username that identifies an account on a platform.
   True
3. Your manager wants to know if your brand awareness campaign on social media is working. Which metric is the most relevant primary indicator?
   Reach
4. You manage a global brand account with followers in one primary time zone. You want more people to see your organic posts. What should you optimize first?
   Only use paid promotion
5. On platforms that support both, what is a key functional difference between a Story and a regular Feed post for brands?
   Stories disappear after a limited time by default
6. Your social ad received 2,000 impressions and 80 link clicks. Which metric are you calculating when you divide clicks by impressions?
   Click-through rate
7. On social media, impressions always equal the number of unique users who saw your content.
   False
8. A pinned post on most social platforms stays at the top of your profile feed until you unpin it or replace it.
   True
9. Your Facebook campaign shows high impressions but very low unique reach. What does this most likely indicate?
   The creative is not loading correctly
10. You want to drive visitors from a social media ad directly to your product page to increase sales. Which campaign objective is most appropriate?
    Engagement
11. You add UTM parameters to links in your social media posts. Which UTM field should you primarily use to distinguish different campaigns promoting the same product?
    utm_medium
12. You are using a social listening tool to guide your content calendar. Which use case best fits this tool’s strengths?
    Exporting your ad spend from the ad platform
13. Shadow banning is an officially documented and transparent policy on all major social media platforms.
    False
14. You are assessing engagement quality on your brand’s Instagram posts. Which metrics are the most relevant for this goal? Select all that apply.
    Comments and replies; Video watch time; Likes and reactions
15. You are setting up a social customer care workflow for incoming DMs and comments. Which practices align with effective community management? Select all that apply.
    Use saved replies for common questions; Set response time targets and monitor them; Escalate sensitive issues to a support team
16. Your remarketing ads show a very high frequency and rising cost per result on a small audience. What is the most effective first adjustment?
    Expand or refresh the remarketing audience
17. You are A/B testing two creatives on Instagram to improve conversions. To ensure a valid test, what is the most important rule?
    Run each variant on a different platform
18. Your Instagram Reels views are low compared with competitors. Which actions are most likely to improve performance without increasing ad spend? Select all that apply.
    Test different hooks in the first few seconds; Use trending sounds that fit your brand; Post consistently when your audience is active
19. You want to retarget users on Facebook who showed strong interest in your product but did not purchase. Which audiences are most appropriate for this goal? Select all that apply.
    People who clicked through to your product page; People who watched most of your product video; People who added items to cart but did not buy
20. You are tracking social ads that drive to a subscription product with a long consideration cycle. Which attribution setup most accurately reflects the true impact of social for optimization?
    No attribution, just last-click analytics in your CRM
21. You are planning a social media giveaway that collects user content and email addresses. To stay compliant and ethical, which elements must you include in your plan? Select all that apply.
    Permission to reuse submitted content with stated rights; A privacy notice describing how data will be stored and used; Clear official rules and eligibility criteria
22. Arrange the following steps in the most logical order for setting up a new paid social campaign from scratch.
    Correct order: Define campaign objective and success metrics → Identify and select target audiences → Decide budget, schedule, and placements → Develop creatives and copy for each placement → Launch, monitor, and optimize performance